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Abhishek Rungta is an entrepreneur, digital strategy consultant, software architect, marketing geek, angel investor and visionary. A technologist who became an entrepreneur as a teenager, founded Abhishek INT. (Indus Net Technologies) in 1997.

It is a company that stretches from one person to a family of more than 750 full-time professionals from India, the United Kingdom, the United States, Singapore and Australia. His background in technology and marketing gives him a unique ability to synchronize business systems to ensure a high level of success for innovation and change management initiatives.

In an exclusive interview, Abhishek says:

Digital expansion is simple, but maintenance is not. So your expansion strategy needs to better understand which customers you want to serve. It takes a lot of time to understand which customer segment you want to reach in different geographical regions.

The only thing that motivates me is new ideas and ways to succeed. I’m proud to say I like solutions, and that’s what made me run. I’ve never stopped talking to my clients every day. He’s always kept me on the edge of my seat.

I want to be remembered as someone who built a sustainable growth company in a challenging environment through the power of partnership and the transformation of people.

Read on to learn more about Abhishek Rungta and his journey.

What is your education and experience in this field?

Abhishek Rungta: I have an INT. (Indus Net Technologies) in 1997. I have built my company from scratch into a company with more than 750 employees; entirely through bootstrapping. Tonight, INT. (Indus Net Technologies) is a reliable partner for companies, fast-growing agencies, SMEs and start-ups – start-ups in more than 20 countries.

I supported the development of the starting ecosystem in the region, from where I provided guidance, set up incubation centres and provided start-up financing to many companies. Besides being an entrepreneur, I am also a digital strategy consultant, a software architect, a marketing geek and an angel investor.

My background in technology and marketing allows me to integrate systems into the company to ensure a high level of success in innovation and change management initiatives.

My experience in this field includes performance marketing, negotiation, bootstrapping, scalability, leadership, business model innovation, technical innovation, sales and marketing, business strategies, user experience, design, go-to-market strategy.

When did you first think of setting up a fund?

Abhishek Rungta: When I started participating in national events such as the Nasscom Product Conclave, I developed the term INT. (Indus Net Technologies) because we are a customer-funded company.

I was intrigued by this idea and went looking for entrepreneurs who believed in similar ideas.

A friend of mine introduced me to some budding entrepreneurs, and they both started investing as individuals. Later we founded a foundation together.

In which companies/sectors have you invested so far?

Abhishek Rungta: Since 2008 I have invested as an angel in about 20 startups. Instead of buying small series, I now buy a large series, even for 50%, and become a co-founder.

I have invested in companies such as iimjobs.com, Eudora, Azoi, Cropex, EnergyTech Ventures, iDubba, Lets Venture, Plivo, Secpanel, mainly in technological innovations.

In which companies would you like to invest? And what is your mental model to invest in?

Abhishek Rungta: I have an affinity for technology start-ups. I’ve always been a technology entrepreneur, and that’s the area I understand best. However, I first want to understand the entrepreneur and investigate his psyche before I decide to invest.

What is your typical investment range and how many start-ups do you invest in total per year? Moreover, can starters with a foreign head office get financing from you?

Abhishek Rungta: I usually plan to invest in one or two start-ups a year. My investments range from $100 to general financing needs.

As far as start-ups abroad are concerned, they often work with me to develop their technological capabilities so that I can invest very well in these companies.

Which KPI do you usually check for growth at launch? It may vary by industry, e.g. LTV, CAC, MoM, etc., but would it be useful to know more about your additional investment factors?

Abhishek Rungta: I consider VTL to be one of the most important areas of interest. From the B2B segment, building long-term relationships is very important to me. It’s about understanding the impact of the solution on business growth and how it can be quantified. I like to focus on new age technology ideas that I’m passionate about, and I always want to invest in technologies that can mean breakthroughs along the way.

How do you deal with the COWID 19 epidemic to ensure the continuity of your foundation?

Abhishek Rungta: I had the opportunity to learn from my family why it is so good to be conservative and prepare for difficult times. This mentality helped us to survive the Internet bubble in 2000, the economic crisis in 2007 and much more. I have strived to help and continuously guide companies in creating companies that can survive in the long term in these difficult times. Fortunately, all my investment companies survived the difficult times because they had a larger reserve.

Immediately after becoming an investor, as in the initial phase, it should be difficult to launch the first fund and at the same time create a second fund or give a good return to these limited partnerships. If there was such a difficult time, tell us how you (or your team) dealt with it.

Abhishek Rungta: Yeah, every new trip is a challenge, and I picked it up. Difficult times weren’t as much of a problem as I believed in the idea. With some of my friends these kinds of moments are well arranged, because people gathered around me when I was in urgent need of money. I invest a lot in my potential and I will continue to do so.

Do you also have advice for who wants to start a foundation?

Abhishek Rungta: The best advice for those who want to start a foundation is to start by identifying the niche and the examples they want to enter into. This helps to define the objective of the fund and to identify the first ideas for growth. It is important to indicate a well thought-out direction at an early stage of the process.

What mistakes do you think the founders made in fundraising?

Abhishek Rungta: The biggest mistake I often see is rushed fundraising. It is also important to treat investors as partners. Funds help us to grow, but we need to see the impact that investors can have with the right advice and support.

What advice would you give to entrepreneurs who have the opportunity to meet investors like you? What are the three most important questions you always ask the founders?

Abhishek Rungta: Honestly, I like to talk to young entrepreneurs because they have great stories to tell. My advice would be to focus on his high LTV projects and to emphasize the technological aspect of his journey.

I often ask questions:

  1. Who are your current users?
  2. What are the three most important things that contribute to your growth?
  3. How do you define conservatism?

What is your general opinion about the global concept and what are the important factors (criteria) that local seedlings should take into account in international development?

Abhishek Rungta: Globally for me it means a company that is located somewhere in the world, but that serves users all over the world.

Digital expansion is simple, but maintenance is not. So your expansion strategy needs to better understand which customers you want to serve. It takes a lot of time to understand which customer segment you want to reach in different geographical regions.

Which starting or technological sector do you think will develop in the future, e.g. B. in the field in 2 or 3 years’ time, will have an impact on the world?

Abhishek Rungta: The sectors that are developing rapidly in my opinion are Edutech and Healthtech. I think both industries will change significantly in the coming years. I keep an eye on both and talk to some of our clients at INT. (Indus Net Technologies) on a regular basis. I’m very excited.

What are the three most popular books or movies (TV series) that changed your life and why?

Abhishek Rungta: I love Ben Horowitz’s books, like Hard Things About Hard Things. I like to know a lot about Bill Gates, his thought processes and how he built such a great company in record time. Another book I often recommend is Sapiens by Yuval Noah Harari.

How to stay motivated every day

Abhishek Rungta: The only thing that motivates me is new ideas and ways to succeed. I’m proud to say I like solutions, and that’s what made me run. I’ve never stopped talking to my clients every day. He’s always kept me on the edge of my seat.

What are the three most important life lessons you want your (future) sons and daughters to learn?

Abhishek Rungta: For me, these are three of the best lessons of life:

  1. There is no black or white (good or bad). Totally gray. It’s a matter of principle and perspective…
  2. The only way to understand that a company creates real value is to ask its users/beneficiaries to pay for it. This also determines the fair value of your company.
  3. Building a business is like climbing a mountain. Enjoy the trip and don’t meet the people, because you will meet them on the way back.

Why would you want to be remembered?

Abhishek Rungta: I want to be remembered as someone who built a sustainable growth company in a challenging environment through the power of partnership and the transformation of people.

You can follow Abhishek Rungta here.

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